BOTTOMLINE AI

Ordering AI is fine. Ordering people isn’t.

Commercial

The idea came from a simple observation: children (and adults) are increasingly using AI assistants for everyday tasks; homework, recipes, advice, even emotional support. They quickly learn that “please” and “thank you” aren’t necessary to get the answers they want. This lack of courtesy then spills into real life, where politeness and empathy still matter. We wanted to raise awareness of this subtle behavioral shift through a short, impactful film. The 45-second spec ad, “Ordering AI is fine. Ordering people isn’t,” highlights how AI is subtly changing human behavior and reminds us of the importance of kindness in real-life interactions.