Marcus Byrne Creative

I help brands find the 1% no model can replicate: instinct, craft, human truth. Twenty years as an Art Director across Leo Burnett, Ogilvy, TBWA, Publicis Sapient and VMLY&R, on Guinness, Honda, Schweppes and Nike. Most recently Head of Art and AI at Thinkerbell, where I grew the agency from 18 to 180 people and led AI adoption across the business. Most Gen AI voices come from the tech side. Mine comes from four generations of craft. My grandad set type in molten lead. My uncle laid out posters with Letraset and a scalpel. My father screen-printed for U2 and Guinness. I pushed pixels like my dad pushed ink. Every generation panics when a new tool arrives. Every generation gets over it. The expert mind is a liability. The beginner's mind asks the only question that matters: what could this become? A Tesla spec ad, 130 images, 18 hours. A Jaguar spoof, 13 million views. Four eBooks on Midjourney and Nano Banana, on Apple Books and Gumroad. Work featured in The Guardian, Wired, Designboom, Gizmodo. Shared by Jonathan Haidt and Jeremy Clarkson. Recognised at Cannes Lions, Clio, One Show, D&AD, Caxtons, London International, Spikes and W3. I speak on AI at Cairns Crocodiles, House of GAI, AGDA, RMIT and KPMG. Board member, AI:OK. Creative Partner at Leonardo AI, ImagineArt, Weavy and Hailuo. I consult on AI creative strategy, previs and pitch development, hybrid production pipelines, executive advisory, workshops and keynotes. AI is an amplifier, not a replacement. Tech doesn't tell stories. Humans do.