Marcus Byrne Creative

Tesla Spec Ad

Commercial

As the tech has jumped quite a leap forward with Seedance 2.5, I re-visited the exact same storyboard to see how far the tech has moved in two years. At the moment we can get 720p resolution natively but we can up-scale. Seedance 2.5 is next level, the camera control, prompt coherence and physics are certainly a huge leap. When we can generate natively at 4K, this will change the process for the future of advertising. For this spec ad, we have: No Vehicle Transport & Enclosed Carriers No Stunt Drivers or Precision Drivers No Location Scouts or Recce Teams No Weather & Golden-Hour Delays No Physical Wear & Damage Risk No NDAs & On-Site Security No Road Closures & Permits No Insurance Liabilities No Equipment Rigging No Flights to Iceland No Location No Catering No Crew My Process: ○ Design a sporty looking Tesla ○ Storyboard ○ ChatGPT Image 2 for Images ○ Seedance 2.5 for videos on ImagineArt ○ Music Jon Hopkins Collider ○ After Effects to composite